The ECB is looking for three new main sponsors, after LV= Insurance and Cazoo both joined the Royal London in deciding not to extend their partnership with British cricket.
Cazoo, the main sponsor of the first two years of the Hundred, has confirmed that it will not take part in this summer’s third round, while LV=, which sponsored men’s and women’s cricket as well also the District Champion. signed at the end of a 2023 season that will feature the twin Ashes series.
“We are grateful to Cazoo for their great support in the first two years of the centenary,” said the representative of the ECB. “We are very proud of the many partners who helped establish the Hundred and open the doors of cricket.
“We hope to launch more new partnerships as we move into the third year of the competition.
“We are very grateful to LV Insurance for their support of cricket in England and Wales. As well as partnering with England men’s and women’s Test cricket and the County Championship, they have raised a huge amount for cricket roots including the £1m Funds4Runs initiative.
“With an exciting summer of cricket ahead – including the men’s and women’s Ashes – we look forward to working together in the final year of this partnership.”
And while Cazoo’s withdrawal comes amid a restructuring of the business after the company’s share price fell 93% in 2022, it is also understood that there is a car sales company on the internet, Cinch, because the main support of the England team caused controversy – a situation. commemorating the withdrawal of Test sponsor Investec from the game in 2017, following the introduction of NatWest as the team’s new shirt sponsor.
Royal London, meanwhile, pulled out of sponsoring 50-over domestic and international cricket in December, partly due to concerns about the format’s use, and the arrival from the Hundred reduced the provincial competition to second place.
Heather Smith, managing director of LV General Insurance, said: “We look forward to a successful summer of Ashes cricket and as the 2023 cricket season approaches so will our support.
“We have always said that we are partnering with the sport until 2023 and we feel that the time is right to pass the opportunity of this wonderful support to someone else.”