Here’s how a practicing attorney balances making TikToks with running his own law firm

  • Paige Sparks is a full-time attorney who works to run a law firm with her brother-in-law.
  • Sparks started doing things about his work in 2020, and has 326,000 TikTok followers.
  • This is how he handles legal work while posting to TikTok, Instagram Reels, Facebook, and YouTube.

Like many workers at the beginning of the pandemic in 2020, Paige Sparks was wondering how to move forward with her work. As a new lawyer, he needed to build a reputation and get cases to refer to. So, he started sharing his legal knowledge on TikTok to see if he could stir up trouble where he lives in Missouri.

He has 326,000 followers on his TikTok account, loyapaige — not to mention, his own legal practice.

Sparks, 30, said her most popular articles include practical articles on how to talk to employers and articles on the latest news related to employment law, such as how to become a medical professional. for the right to have a service dog at work. The content usually clicks when people can relate strongly to the legal issues it discusses.

“My first video that was released was when I was having dinner after work and walking my dog ​​and I was like, ‘don’t talk to HR,'” Sparks said. “Maybe it’s something I shouldn’t have done to be a professional, but it felt to a lot of people.”

Sparks said he wasn’t trying hard to make money off of his stuff. He enrolled in the TikTok Creator Fundwhich he said is about $1,500 since 2020, but said that he is “motivated” by the idea of ​​finding sponsorships and other sales.

Instead, he is focusing on his full-time job, opening his own law firm in May with his brother-in-law. He credits his content with helping drive traffic to the company’s website. “I’m booking the slots two weeks in advance,” Sparks said. “At first, I would call someone that day because I would be hungry for the matter.”

Sparks spoke with Insider about how she balances her work as a full-time attorney and content creator. Here’s a look at his daily schedule:

7:00 in the morning

Wake up, make coffee, and get hair and makeup done. Grooming is a morning routine for Sparks.

8:30 am to 10:00 am

Court starts at 9:00 a.m. Most of the time, Sparks works remotely, unless the court requires attendance. On Zoom, Sparks will appear in what he calls a “mullet” suit, which means a business appropriate top and leggings. If he doesn’t have a trial, Sparks will start the day by working on his checklist.

“I have ADHD and I can’t complete any work without my list,” Sparks said. “I have a personal rule that I can’t move on to anything else that isn’t in order on the list, and if it takes less than five minutes I have to finish it before I can move on.” I move forward”.

An example of what a daily schedule for Sparks looks like:

  • Call the St. Louis County Prosecutor regarding video access for case no. XXXXXX
  • Doe, John (Potential Client) – Call to follow up for additional information
  • Smith, Jane (Potential Client) – Call to object, explain why we cannot accept the case
  • Johnson, John – Call the client to get permission to reject and match the offer
  • Smith, Susan – Call client to report claim already filed, will update as new information becomes available
  • Doe, John – follow up on client’s consent to file discrimination charge with EEOC

Some rules for the list: If there is something that needs follow-up, it goes to the top of the list for the next day. And if someone calls about something he’s already crossed off his list, he’ll reschedule the call for the next day..

Sparks also responds to emails at this time of day, touching down with 20 new leads per day on average.

11:00 a.m. to 1:00 p.m

Another coffee break. Sparks often captures himself pouring coffee, while addressing questions and comments from his audience or sharing a personal story. He shoots one to three videos and edits them. As the videos are uploaded, he will continue to work on his list.

“I don’t do ‘perfect’ things,” he said. “Sometimes my hair is wet from my shower and I’m in my bathrobe and no one cares! This is welcome and normal, and everyone wants to know where the hair comes from. coat!”

1:30 pm to 4:00 pm

The rest of the day will be spent completing his checklist. If his evening is free of meetings and court proceedings, he will walk his dog or play tennis with his brother-in-law. Sometimes he would “stay-sit,” as he called it, feeding horses and doing other errands for out-of-town friends.

5:00 pm to 6:00 pm

Have dinner. It will go live on TikTok to chat with viewers while cooking. If it doesn’t go live, respond to comments or see what videos are streaming that day.

7:00 pm to 9:00 pm (or later)

Bottom line by answering Instagram messages and comments, usually from people who have legal questions and are from the US. He tries to finish the day by 8 pm, unless business is brisk.

“I used to work until sometimes 10:00 at night or 11:00 at night because I could get a lot of legal documents or paperwork is also done at this time without any problems,” said Sparks. “I don’t want to appear overworked, but sometimes I have to work late to get everything done, I try to avoid everything!”

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