Good with Western & Southern Team and ConsumerOptix to combine Income Protection Insurance

ConsumerOptix integrates IncomeSense to empower members with engineered life insurance discount products

NEW YORK, NY / ACCESSWIRE / January 19, 2023 / Strengthis an insurtech that changes the process of buying life insurance, and Cincinnati-based Western & Southern Financial Group, a Fortune 400 financial services company, today announced a new merger with ConsumerOptix. The partnership enables ConsumerOptix to deploy IncomeSense, an income protection life insurance solution developed by Afficiency and Western & Southern, among the advertising campaigns ConsumerOptix develops for its customers.

Afficiency, Thursday, January 19, 2023, Posted photo

ConsumerOptix is ​​a technology-based platform that uses AI and psychographics to improve and simplify the life insurance process for consumers. The insurtech helps agents and other distributors to customize their services, equip them with branded, turnkey websites and the resources they need to prove the value of life insurance and simplify the process of buying life insurance .

“ConsumerOptix is ​​passionate about connecting the value of life insurance and providing unique solutions that enable agents to manage engagement, education, and enrollment among their customers,” said Mark Scafaro, General Manager of Afficiency. “Focused on closing the gap in life insurance coverage, we are proud to provide the technology integration that enables ConsumerOptix to use this product.”

IncomeSense is a discount life insurance policy that provides monthly income to beneficiaries to help replace losses in the event of the death of an employee. No medical exam required, it’s a simple, fast and digital solution that can help families preserve their standard of living even if something unexpected happens. imagined.

“At Western & Southern, our goal is to close the security gap with unique, people-focused solutions,” said Ben Fotsch, Vice President of Digital Customer Acquisition at Western & Southern Financial. Group.

“On the other side of the industry as a whole, there is a huge opportunity to make the benefits of life insurance more transparent and more accessible,” said James O’Hara, CEO and Co-Founder of ConsumerOptix. “We are pleased to offer a great solution, IncomeSense, from Western & Southern, one of the strongest life insurance groups in the world. It is also an opportunity to work with Afficiency, who made the merger and IncomeSense effortlessly. able to expand this relationship in the future to expand the choice and flexibility we offer to members and their clients.”

About Kindness

Afficiency is an insurtech that transforms the process of buying life insurance and speeds up the time to approve and underwrite applicants. With Afficiency’s digital life insurance platform, it’s never been easier to offer 100% policy decisions in one session. Afficiency allows distributors and other trusted brands to white-label and distribute Afficiency’s life insurance products in a unique way. With our unique API, we can bring our product features into our partners’ common environments. And for those starting from scratch, we can offer an out-of-the-box shopping trip. Afficiency is working with its retail and reinsurance partners to develop these products and is expanding its portfolio of product categories such as the term, whole life, imperfection, and general life. All our products are digitally recorded and delivered to applicants within seconds. We have issued thousands of policies to date, closing the gap in life insurance, eliminating disputes and protecting many lives. For more information about Afficiency, visit

About ConsumerOptix

ConsumerOptix is ​​a Software as a Service ‘SaaS’ Insurtech that offers Life Insurance insurance, instantly, online, and hassle-free – within 15 minutes. ConsumerOptix’ patent pending platform uses Artificial Intelligence and Consumer Psychographics to match consumers and employees to the ‘best fit’ for their families. The company uses interactive video to engage customers and employees with the most relevant messages – in the form of right ConsumerOptix platform is ‘consumer facing’ and is only distributed through traditional insurance channels including property & casualty, life insurers, financial advisors, and employee benefits. right money. For more information, please visit

About Western & Southern Financial Group

Founded in Cincinnati in 1888 as the Western and Southern Life Insurance Company, Western & Southern Financial Group, Inc., a Fortune 500 company, is the parent company of a diversified financial group. Its assets owned ($66 billion) and managed ($35 billion) were $101 billion as of June 30, 2022. Western & Southern is one of the strongest life insurance companies in the world. Its seven life insurance subsidiaries (The Western and Southern Life Insurance Company, Western-Southern Life Insurance Company, Columbus Life Insurance Company, Gerber Life Insurance Company, Integrity Life Insurance Company, The Lafayette Life Insurance Company, and National Integrity Life Insurance Company) strong financial position. Other member companies include Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;* IFS Financial Services, Inc.; Touchstone Advisors, Inc.;* Touchstone Securities, Inc.;** W&S Brokerage Services, Inc.;*,** and W&S Financial Group Distributors, Inc. Western & Southern is the main sponsor of seven major community events each year, including the Western & Southern Open, the first tournament in the US Open Series played each August by men and the world’s top female tennis professionals.

* A registered investment advisor.
** A licensed broker and member of FINRA/SIPC.

IncomeSense policy series ICC20 2006-4003-W WSA, ICC20 2006-4003-R WSA is issued by Western-Southern Life Assurance Company, Cincinnati, OH, a member of Western & Southern Financial Group.

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Heather Valle

source: Strength

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