Posts Tagged ‘mini-site’

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Step 9 : Testing Everything

Once you have your autoresponder and payment processor set up, you need to test it to make sure it works.
You can test your autoresponder by signing up for it yourself and seeing that you get the autoresponder messages you’ve loaded up. You can test your payment processor by doing a test transaction. For PayPal, you can set the price to something like one cent and test it that way. ClickBank lets you do test transactions for free before you submit your product for approval.

Once you’ve proven that everything works as it should, you’re ready to sell!

Recommended Products

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Step 8 : Payment Processor

A payment processor lets you take payments online. Those payments typically come in two flavors you might be familiar with already—credit cards and PayPal.

The simplest, quickest and cheapest payment processor to set up is PayPal itself. You can sign up for what they call a Website Payments Standard account, which lets you take payments from PayPal and from all major credit cards (Visa, MasterCard, Discover, Amex).

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Step 7 : Autoresponder

You’ll need to integrate two components into your mini-site that you don’t create yourself—your autoresponder and your payment processor. Let me walk through what those are and how to integrate them.

I mentioned this related to your buyer registration page. Your autoresponder service is what lets you maintain an email list, and lets you schedule automatic email messages to be sent to that list. You also can broadcast messages anytime you want.

To plug this in, you’ll need to set up your autoresponder service (I recommend www.MonsterResponse.com) and generate the HTML code for your list sign-up form. Then you can copy that code and paste it into your buyer registration page. When you’re done, the page will look something like what you see to the right.

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Step 6: Write Your Sales Copy

Writing copy that compels people to buy is an art. It’s a skill you aren’t born with. If you’re brand new to creating websites and you’ve never written sales copy before, I think you realistically have several options:

• Read lots of existing copy and emulate it. Find products that are similar to yours, read their sales copy and try to make yours similar.

• Adapt PLR copy. If you buy a PLR package which includes sales copy for the product (the ones at www.featuring.com/infogo do), you can start with that and add a little spice here and there based on other copy you think sounds good.

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Step 5 : How to create your Web Pages

This is another place where you might consider hiring somebody to help you with initial website setup. It’s not hard, but if you’re new to website development, HTML and page configuration can be a little intimidating.

You can hire a web developer at Elance.com for probably less than $100 to set up a simple website with three pages on your server so you can fill in the details. Here’s a quick overview of what you (or somebody you hire) needs to set up.

The Sales Page

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